ALALA was the personified spirit (daimona) of the war-cry. She was the daughter of Polemos (War).
POLEMOS (Pindar Dithyrambs Frag 78)
CLASSICAL LITERATURE QUOTES
Pindar, Dithyrambs Fragment 78 (trans. Sandys) (Greek lyric C5th B.C.) :
"Harken! O Alala (War-Shout), daughter of Polemos (War)! Prelude of spears! To whom soldiers are sacrificed for their city's sake in the holy sacrifice of death."
- Pindar, Fragments - Greek Lyric C5th B.C.